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Department Information |
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Marketing |
General Description of the
Department
The
Department of Marketing boasts an internationally diverse, experienced, widely
published, and highly involved faculty. Our faculty includes recognized experts
in consumer decision-making and behavior, business ethics, and corporate social
responsibility. Our programs and courses represent leading-edge thinking and
practice. Many of our graduates, in fact, have become successful entrepreneurs
in a variety of business arenas – from high tech to motor sport marketing.
The study of marketing involves learning about how best to make a host of key
decisions and implement them in an organization. A few of these decisions
include:
What products and services to offer
Who customers should be
How to position products/ services
relative to those of competitors
How to design and package the
products/services
Where and how to distribute the
products/services
How to price products/services
How to advertise and promote products
and services
You
can study topics like marketing management, market research, consumer behavior,
marketing the small business, export marketing, international marketing, marketing
channels, retailing management, advertising management, promotional strategy,
personal selling, sales management, strategic marketing, management and
advanced studies of international marketing, market research, consumer
behavior, promotional strategy, and sales management.
Degrees offered
The Marketing Department
offers these programs:
BBA in Marketing
Ph.D. Business Administration with a
concentration in Marketing
Terminal Degree2 for
each discipline taught in Marketing
DBA,
Ph.D. in Marketing
Related Disciplines3
None Applicable
Related Disciplines3 for
specific courses
Any
Business degree (52) – MAR 4941 (internship course)
International
Business (52.1101) - MAR 4144, 4156, TRA 4721
Transportation and Highway Engineering (14.0804) – TRA 4012, 4202, 4203,
4214, 4411, 4721, 4936
Other Teaching Qualifications
(Description of Required Academic Degree and Justifications4 for the
programs in Marketing)
Consideration
of other teaching qualifications in lieu of academic credentials is made on a
case-by-case basis and accepted in special cases where evidence of exceptional
experience, research or other qualifications can be documented and are directly
applicable to the course being taught.
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1 |
Whenever
instructors are not credentialed by their advanced degree or by an approved
CIP relationship, they must be credentialed through a narrative justification
of the instructor’s qualifications to teach this/these course(s). Such credentialing is based on the proposed
instructor’s academic and professional preparation; diplomas, certificates,
or relevant licensures; publications and presentations in the field; honors,
awards, and professional recognitions; and other demonstrated competencies,
skills, and experiences which the instructor brings to the University. These must be clearly tied to the specific
courses to be taught and should establish beyond doubt that the instructor is
qualified to teach the specific courses they are to be assigned. The
Office of the Provost reviews all such justifications and where the
justifications warrant the instructor’s teaching the courses proposed, it
will either approve the justification for the appropriate period (seven years
for full-time faculty members, or four years for part-time faculty members)
or employ one of two additional clearance categories beyond the advanced
degree and related-discipline categories which it may use to credential some
instructors where their accomplishments warrant this: Active
Research Clearance in the Discipline or Active Artistic/Special Talent
Clearance in the Discipline |
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2 |
The level and
discipline of the terminal degree (e.g., Ph.D., MS, MFA, doctorate) that is
required to teach graduate courses in the discipline |
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3 |
For each discipline,
all strongly-related degree(s) and/or equivalent names for the discipline
(include level) that would also be appropriate for teaching at the graduate
level |
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4 |
(1)The appropriate
academic degrees and justifications for each related degree above if not
obvious; (2) the justification for why the terminal degree is not a doctorate
in a discipline, e.g., specific examples of best practice in the discipline
and accrediting association language; and (3) any other criteria used to
determine appropriate academic qualifications to teach specialty courses in
the program. |